There are two things you should know about the eMusic’s first smartphone app: it’s available only for the Android operating system and it’s pretty good. The app debuted Monday and is available in the Google Play app store.
eMusic is joining a bevy of other companies, including Amazon and Google, that already offer mobile apps that are part music player part download store. Developed in partnership with Hunted Media, eMusic’s app can be used by both subscribers and non-subscribers. “This is very much part of our new member acquisition strategy as well as a strategy to keep current members feeling like they’re up to date, they’re in front and they’re getting the best experiences out there,” CEO Adam Klein tells Billbaord.biz. It’s a bit of a freemium business model: in theory, non-subscribers who use the app will have greater incentive to become a subscriber……………… continue reading
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