Google is taking to next step to becoming better competition in the mobile device wars, with these plans Google will change the way their partner relationships work.
The Wall Wall Street Journal, people familiar with the idea said Google will give key partners early access to new OS releases and will then sell the devices that partners create directly to consumers. This strategy is not new to Google, this was the original strategy when they kick off the direct-to-consumer sales of the Nexus One, only one premier partner, HTC, made and released a flagship device before everyone else had access to the OS. This business model didn’t work out so well and Google stopped selling the Nexus One, shifting sales of devices to wireless carriers and other retailers.
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